Normal view MARC view ISBD view

THE NEW STRATEGIC BRAND MANAGEMENT:

KAPFERER, J.N

THE NEW STRATEGIC BRAND MANAGEMENT: ADVANCED INSIGHTS & STRATEGIC THINKING JEAN-NOEL KAPFERER - 5 - NEW DELHI KOGAN PAGE LIMITED 2012 - 492 P. PAPER

ISBN: 978-0-7494-6515-5

Subjects--Topical Terms:
BRAND NAME
PRODUCT MANAGEMENT

Dewey Class. No.: 658.827

Place hold
Print
Add to your cart (remove)
Suggest for purchase
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS
More searches

Search for this title in:

Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com)

IES Management College And Research Centre

THE NEW STRATEGIC BRAND MANAGEMENT: