E-BUSINESS AND E-COMMERCE FOR MANAGERS
DEITEL, HARVEY M
E-BUSINESS AND E-COMMERCE FOR MANAGERS - DELHI PEARSON EDUCATION IN SOUTH ASIA 2011 - XXXVI, 794 P. PAPER
Table of ContentIntroduction.
1.Introduction to e-Business and e-Commerce.
II. CONSTRUCTING AN E-BUSINESS
2.e-Business Models.
3.Building an e-Business: Design, Development and Management.
4.Online Monetary Transactions.
III. E-BUSINESS AND E-COMMERCE
5.Internet Hardware, Software and Communications.
6.Wireless Internet and m-Business.
7.Internet Security.
IV. INTERNET MARKETING
8.Internet Marketing.
9.Affiliate Programs.
10.e-Customer Relationship Management.
V. LEGAL, ETHICAL, SOCIAL AND GLOBAL ISSUES
11.Legal and Ethical Issues; Internet Taxation.
12.Globalization.
13.Social and Political Issues.
14.Accessibility.
VI. E-BUSINESS AND E-COMMERCE CASE STUDIES.
15.Online Industries.
16.Online Banking and Investing.
17.e-Learning.
18.e-Publishing.
19.Online Entertainment.
20.Online Career Services.
VII. APPENDICES
Appendix A: Microsoft® Internet Explorer 5.5.
Appendix B: Building an e-Business: Internet and Web Programming.
Appendix C: Introduction to HyperText Markup Language 4 (HTML 4).
Appendix D: Intermediate HTML 4.
Appendix E: Introduction to HTML, ASP, XML, and JavaScript Syntax.
Appendix F: The Client Tier: The User Interface.
Appendix G: The Middle Tier: Business Processes.
Appendix H: The Bottom Tier: The Database.
Appendix I: Accessibility Programming.
Appendix J: Installing a Web Server.
Appendix K: Setting Up a Microsoft ODBC Data Source.
Glossary.
Index
e-Business & e-Commerce for Managers is a comprehensive overview of building and managing an e-business. This innovative new text explores topics such as the decision to bring a business online, choosing a business model, accepting payment, marketing strategies and security, as well as many other important issues. Features, Web resources and online demonstrations supplement the text and direct students to additional information. The book also includes a substantial appendix that develops a complete Web-based storefront e-business using a real programming application explained patiently and in depth for a non-programming audience.
978-81-317-6068-0
E-BUSINESS
E-COMMERCE
381.142
E-BUSINESS AND E-COMMERCE FOR MANAGERS - DELHI PEARSON EDUCATION IN SOUTH ASIA 2011 - XXXVI, 794 P. PAPER
Table of ContentIntroduction.
1.Introduction to e-Business and e-Commerce.
II. CONSTRUCTING AN E-BUSINESS
2.e-Business Models.
3.Building an e-Business: Design, Development and Management.
4.Online Monetary Transactions.
III. E-BUSINESS AND E-COMMERCE
5.Internet Hardware, Software and Communications.
6.Wireless Internet and m-Business.
7.Internet Security.
IV. INTERNET MARKETING
8.Internet Marketing.
9.Affiliate Programs.
10.e-Customer Relationship Management.
V. LEGAL, ETHICAL, SOCIAL AND GLOBAL ISSUES
11.Legal and Ethical Issues; Internet Taxation.
12.Globalization.
13.Social and Political Issues.
14.Accessibility.
VI. E-BUSINESS AND E-COMMERCE CASE STUDIES.
15.Online Industries.
16.Online Banking and Investing.
17.e-Learning.
18.e-Publishing.
19.Online Entertainment.
20.Online Career Services.
VII. APPENDICES
Appendix A: Microsoft® Internet Explorer 5.5.
Appendix B: Building an e-Business: Internet and Web Programming.
Appendix C: Introduction to HyperText Markup Language 4 (HTML 4).
Appendix D: Intermediate HTML 4.
Appendix E: Introduction to HTML, ASP, XML, and JavaScript Syntax.
Appendix F: The Client Tier: The User Interface.
Appendix G: The Middle Tier: Business Processes.
Appendix H: The Bottom Tier: The Database.
Appendix I: Accessibility Programming.
Appendix J: Installing a Web Server.
Appendix K: Setting Up a Microsoft ODBC Data Source.
Glossary.
Index
e-Business & e-Commerce for Managers is a comprehensive overview of building and managing an e-business. This innovative new text explores topics such as the decision to bring a business online, choosing a business model, accepting payment, marketing strategies and security, as well as many other important issues. Features, Web resources and online demonstrations supplement the text and direct students to additional information. The book also includes a substantial appendix that develops a complete Web-based storefront e-business using a real programming application explained patiently and in depth for a non-programming audience.
978-81-317-6068-0
E-BUSINESS
E-COMMERCE
381.142