MANAGERIAL ECONOMICS:
KEAT, PAUL G
MANAGERIAL ECONOMICS: ECONOMIC TOOLS FOR TODAY'S DECISION MAKERS PAUL G. KEAT, PHILIP K. Y. YOUNG AND SREEJATA BANERJEE - 6 - DELHI PEARSON EDUCATION IN SOUTH ASIA 2012 - XXIV, 549 P. PAPER
Table of Content1.Introduction
2.The Firm and Its Goals
3.Supply and Demand
4.Demand Elasticity
5.Demand Estimation and Forecasting
6.The Theory and Estimation of Production
7.The Theory and Estimation of Cost
8.Pricing and Output Decisions: Perfect Competition and Monopoly
9.Pricing and Output Decisions: Monopolistic Competition and Oligopoly
10.Special Pricing Practices
11.Game Theory and Asymmetric Information
12.Capital Budgeting and Risk
13.The Multinational Corporation and Globalization
14.Government and Industry: Challenges and Opportunities for Today’s Manager
15.Macroeconomics and Business Cycle Theory
The sixth edition of Paul G. Keat's bestselling Managerial Economics bridges the gap between theory and real-world applications using a dynamic running case study. Each chapter starts and concludes with a case study of Healthy Foods Ltd, allowing students to apply microeconomic theory and quantitative analysis tools from the beginning to the end.
978-81-317-3353-0
MANAGERIAL ECONOMICS
331.152
MANAGERIAL ECONOMICS: ECONOMIC TOOLS FOR TODAY'S DECISION MAKERS PAUL G. KEAT, PHILIP K. Y. YOUNG AND SREEJATA BANERJEE - 6 - DELHI PEARSON EDUCATION IN SOUTH ASIA 2012 - XXIV, 549 P. PAPER
Table of Content1.Introduction
2.The Firm and Its Goals
3.Supply and Demand
4.Demand Elasticity
5.Demand Estimation and Forecasting
6.The Theory and Estimation of Production
7.The Theory and Estimation of Cost
8.Pricing and Output Decisions: Perfect Competition and Monopoly
9.Pricing and Output Decisions: Monopolistic Competition and Oligopoly
10.Special Pricing Practices
11.Game Theory and Asymmetric Information
12.Capital Budgeting and Risk
13.The Multinational Corporation and Globalization
14.Government and Industry: Challenges and Opportunities for Today’s Manager
15.Macroeconomics and Business Cycle Theory
The sixth edition of Paul G. Keat's bestselling Managerial Economics bridges the gap between theory and real-world applications using a dynamic running case study. Each chapter starts and concludes with a case study of Healthy Foods Ltd, allowing students to apply microeconomic theory and quantitative analysis tools from the beginning to the end.
978-81-317-3353-0
MANAGERIAL ECONOMICS
331.152