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KUMAR, ARYA

ENTREPRENEURSHIP CREATING AND LEADING AN ENTREPRENEURIAL ORGANIZATION - NEW DELHI PEARSON EDUCATION IN SOUTH ASIA 2012 - XII,780 PAPER

Preface

Fundamentals of Entrepreneurship
Entrepreneurship Development in Emerging Markets
Entrepreneurial Leadership
Creativity and Business Ideas
Idea to opportunity
Legal Aspects of Business
Entrepreneurship and Intellectual Property Rights
Business Plan
Marketing Plan
Operation and Production Plan
Venture Team Building and Organizational Plan
Insight from Financial Statements
Financing Venture
Launching a Venture
Managing Growth
Start-up to Going Public
Revival, Exit and End to a Venture


Salient Features

• Extensive real-life cases to substantiate the concepts.

• Entrepreneurial check-lists to keep a tab on your progress.

• Profiles of successful business people and their mantras for success.

• Exercises and a series of questions to test your knowledge, analytical, thinking and application abilities.

• Edition provides powerful teaching and learning insights.


ISBN: 978-81-317-6578-4

Subjects--Topical Terms:
ENTREPRENEURSHIP

Dewey Class. No.: 338.04