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FASHION BUYING & MERCHANDISING MANAGEMENT

JACKSON, TIM

FASHION BUYING & MERCHANDISING MANAGEMENT JACKSON, TIM - LONDON PALGRAVE MACMILLAN 2008 - X, 204 PAPER

Introduction
Role of Buying and Garment Technologist
Role of Merchandising
Design
Market Planning for Fashion Retailers
Buying and Law
Merchandise Planning
Sourcing and Supply Chain Management
Stock Management and Distribution
Retail Formats and Visual Merchandising
Future Trends in Modern Buying and Merchandising
Glossary

The first academic textbook covering European retail fashion buying and merchandising. It provides a unique insight into best practice across the fashion industry.

ISBN: 978-0-230-22698-2

Subjects--Topical Terms:
MERCHANDISING

Dewey Class. No.: 658.8

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FASHION BUYING & MERCHANDISING MANAGEMENT