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BRAND EQUITY AND BUSINESS PERFORMANCE: TOWARDS A CONCEPTUAL FRAMEWORK

BIJUNA C. MOHAN, A.H. SEQUEIRA

BRAND EQUITY AND BUSINESS PERFORMANCE: TOWARDS A CONCEPTUAL FRAMEWORK - PG 5-10

Subjects--Topical Terms:
BRAND EQUITY
BUSINESS PERFORMANCE
BRAND AWARENESS
BRAND LOYALTY
BRAND ASSOCIATION

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BRAND EQUITY AND BUSINESS PERFORMANCE: TOWARDS A CONCEPTUAL FRAMEWORK