IES Management College And Research Centre

THE MOST INFLUENTIAL FACTORS OF CONSUMERS' BUYING PATTERN AT ORGANIZED AND UNORGANIZED RETAIL STORES WITH SPECIAL REFERENCE TO KAKINADA CITY, ANDHRA PRADESH

KUBERUDU BURLAKANTI, ROMALA VIJAYA SRINIVAS

THE MOST INFLUENTIAL FACTORS OF CONSUMERS' BUYING PATTERN AT ORGANIZED AND UNORGANIZED RETAIL STORES WITH SPECIAL REFERENCE TO KAKINADA CITY, ANDHRA PRADESH - PG- 14-23


CONSUMERS
BUYING PATTERNS
ORGANIZED RETAIL
UNORGANIZED RETAIL
RETAIL SERVICE FACTORS
CUSTOMER RETENTION

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