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CULTURAL VALUES AS ADVERTISEMENT THEMES IN INTERNATIONAL AND INDIAN ADVERTISING

SUNIL BARTHWAL, N.L.GUPTA

CULTURAL VALUES AS ADVERTISEMENT THEMES IN INTERNATIONAL AND INDIAN ADVERTISING - PG - 16-21

Subjects--Topical Terms:
ADVERTISING
CULTURAL THEMES
CROSS CULTURE
STANDARDIZATION
INDIGENOUS

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CULTURAL VALUES AS ADVERTISEMENT THEMES IN INTERNATIONAL AND INDIAN ADVERTISING