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EFFECT OF SALES PROMOTIONS AND THEIR AVAILABILITY ON CONSUMERS' BUYING BEHAVIOR: A PERSPECTIVE ON PERSONAL CARE PRODUCTS

PARAGI KUNTAL SHAH, BIJAL NISHANT MEHTA

EFFECT OF SALES PROMOTIONS AND THEIR AVAILABILITY ON CONSUMERS' BUYING BEHAVIOR: A PERSPECTIVE ON PERSONAL CARE PRODUCTS - PG - 30-37

Subjects--Topical Terms:
PERSONAL CARE (HYGIENE) PRODUCTS
SALES PROMOTION
BRAND LOYALTY
MARKETING

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IES Management College And Research Centre

EFFECT OF SALES PROMOTIONS AND THEIR AVAILABILITY ON CONSUMERS' BUYING BEHAVIOR: A PERSPECTIVE ON PERSONAL CARE PRODUCTS