IES Management College And Research Centre

THE SOCIAL MEDIA HANDBOOK

FLYNN, NANCY

THE SOCIAL MEDIA HANDBOOK - NEW DELHI PIFEIFFER AN IMPRINT OF WILY INDIA LTD 2012 - 356 P. HARD

· Media Policy and Compliance Management Program · Social Media and the Law: What Every Organization Needs to Know About Legal Compliance · Social Networking Creates Legal Evidence: How to Manage Records and E-Discovery Compliantly · Regulatory Compliance: Government and Industry Watchdogs Keep an Eye on the Social Web · Privacy, Security, and Social Media: What Every Employer--and User--Should Know · Blog Risks and Compliance Rules · Mobile Devices Drive Social Media Risks · Seven-Step Action Plan for Successful Social Media Policy and Compliance Management · Conduct a Social Media Policy Audit · Writing Effective Social Media Policies · Content Rules Are Critical to Compliance · Enforce Policy Compliance with Education · Reputation Management: Responding to and Recovering from a Social Networking Nightmare · Sample Policies: Social Media, Blogs, and Related AUPs · Glossary of Social Media, Legal, Regulatory, and Technology Terms Notes Index


The Social Media Handbook is a comprehensive risk and compliance management toolkit that walks employers step-by-step through the process of developing and implementing effective social media policy and compliance management programs that are designed to minimize-and in some cases prevent-social networking and web 2.0 risks and other electronic disasters.



Social media are media for social interaction, using highly accessible and scalable publishing techniques. Social media uses web-based technologies to turn communication into interactive dialogues. Generally defined as a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, which allows the creation and exchange of user-generated content. A common thread running through all definitions of social media is a blending of technology and social interaction for the co-creation of value. Examples include: Blogger, LiveJournal, Open Diary, TypePad, Vox, WordPress, Xanga, Foursquare, Jaiku, Plurk, Posterous, Tumblr, Twitter, Qaiku, Yammer, Google Buzz, Foursquare, Gowalla, The Hotlist, Facebook, LinkedIn, MySpace, Meetup.com, and many others.


· Media Policy and Compliance Management Program · Social Media and the Law: What Every Organization Needs to Know About Legal Compliance · Social Networking Creates Legal Evidence: How to Manage Records and E-Discovery Compliantly · Regulatory Compliance: Government and Industry Watchdogs Keep an Eye on the Social Web · Privacy, Security, and Social Media: What Every Employer--and User--Should Know · Blog Risks and Compliance Rules · Mobile Devices Drive Social Media Risks · Seven-Step Action Plan for Successful Social Media Policy and Compliance Management · Conduct a Social Media Policy Audit · Writing Effective Social Media Policies · Content Rules Are Critical to Compliance · Enforce Policy Compliance with Education · Reputation Management: Responding to and Recovering from a Social Networking Nightmare · Sample Policies: Social Media, Blogs, and Related AUPs · Glossary of Social Media, Legal, Regulatory, and Technology Terms Notes Index
In addition to the core Pfeiffer audiences of workplace learning and performance professionals, the Handbook of Social Media target readers include business owners, lawyers and compliance officers, IT professionals, and employees.
An internationally recognized expert on workplace social media, e-mail, and Internet policy, compliance, and communications, Nancy Flynn is founder and executive director of The ePolicy Institute. The ePolicy Institute is dedicated to helping employers limit electronic risks, including litigation, through the development and implementation of policy, training, and technology. The ePolicy Institute has nearly 10,000 worldwide members who turn to Nancy Flynn for help implementing best practices related to workplace social media, e-mail, and web use, content & compliance. She is the author of 10 books including The e-Policy Handbook and E-Mail Rules. Her books have been translated into German, Spanish, Russian, Vietnamese, and Chinese. She is a popular speaker and seminar leader whose clients include The World Bank, Universal Studios, Microsoft, KPMG, Nationwide Insurance, American Bar Association, and many other corporations, associations, government entities, and conferences worldwide. She serves as an expert witness for the federal government and law firms engaged in e-mail and Internet-related litigation. She is also a popular media source. Media outlets that have featured Flynn and her work include Fortune, Time, Newsweek, Newsweek Poland, BusinessWeek, Forbes, Wall Street Journal, US News & World Report, Readers' Digest, Financial Times, USA Today, Entrepreneur, InformationWeek, Kiplinger's, Federal Lawyer, AP, New York Times, Los Angeles Times, Chicago Tribune, Washington Post, NPR, BBC, ABC World News with Diane Sawyer, NBC, CBS Early Show, CNBC, CNN Headline News, CNN Anderson Cooper 360, Fox & Friends, and Fox Business News among others. She resides in Columbus, OH.

978-81-265-3586-6


SOCIAL MEDIA - ECONOMIC ASPECTS

302.23

Circulation Timings: Monday to Saturday: 8:30 AM to 9:30 PM | Sundays/Bank Holiday during Examination Period: 10:00 AM to 6:00 PM