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PAUL, JUSTIN: KAUSHAL, LEENA: SEBASTIAN, V.J.

MANAGERIAL ECONOMICS PAUL, JUSTIN - NEW DELHI CENGAGE LEARNING INDIA PVT. LTD., 2012 - XII, 295 PAPER

Chapter 1 Nature and Scope of Managerial Economics Chapter 2 Demand Theory and Analysis Chapter 3 Demand Estimation and Forecasting Chapter 4 Production Theory and Analysis Chapter 5 Cost Theory Chapter 6 Market Structure Chapter 7 Oligopoly and Duopoly Chapter 8 Game Theory and Strategic Behaviour Chapter 9 Pricing Practices Chapter 10 Competitive Markets, Performance, and Strategies Chapter 11 Risk Analysis Chapter 12 Investment Decision and Capital Budgeting Chapter 13 Role of Government

Covers the syllabus of the course on managerial economics • Provides basic concepts with absolute clarity • Presents an easy-to-understand format • Makes for a useful revision text during the examination period • Includes exercises to give students a hands-on experience in managerial economic • Uses spreadsheet applications for topics such as demand estimation and forecasting

ISBN: 978-81-315-1687-4

Subjects--Topical Terms:
MANAGERIAL ECONOMICS

Dewey Class. No.: 331.152