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MODERATING EFFECTS OF THE RELATIONSHIP BETWEEN PRIVATE LABEL SHARE AND STORE LOYALTY

FISCHER, NICOLE KOSCHATE: CRAMER, JOHANNES: HOYER, WAYNE D.

MODERATING EFFECTS OF THE RELATIONSHIP BETWEEN PRIVATE LABEL SHARE AND STORE LOYALTY FISCHER, NICOLE KOSCHATE - CHICAGO AMERICAN MARKETING ASSOCIATION MARCH 2014 - 69-82 PAPER

Subjects--Topical Terms:
PRIVATE LABELS, STORE LOYALTY, EFFECTS, MODERATING, RETAIL STRATEGY, PRIVATE LABEL STRATEGY

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MODERATING EFFECTS OF THE RELATIONSHIP BETWEEN PRIVATE LABEL SHARE AND STORE LOYALTY