Normal view MARC view ISBD view

CONSUMER ADOPTION OF NEW PRODUCTS: INDEPENDENT VERSUS INTERDEPENDENT SELF-PERSPECTIVES

MA, ZHENFENG: YANG, ZHIYONG: MOURALI, MEHDI

CONSUMER ADOPTION OF NEW PRODUCTS: INDEPENDENT VERSUS INTERDEPENDENT SELF-PERSPECTIVES MA, ZHENFENG - CHICAGO AMERICAN MARKETING ASSOCIATION MARCH 2014 - 101-117 PAPER

Subjects--Topical Terms:
NEW PRODUCT ADOPTION, DISTINCTIVENESS UTILITY, SELF-CONSTRUAL

Place hold
Print
Add to your cart (remove)
Suggest for purchase
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS
More searches

Search for this title in:

Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com)

IES Management College And Research Centre

CONSUMER ADOPTION OF NEW PRODUCTS: INDEPENDENT VERSUS INTERDEPENDENT SELF-PERSPECTIVES