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CONSUMER WELL-BEING: EFFECTS OF SUBGOAL FAILURES AND GOAL IMPORTANCE

DEVEZER, BERNA: SPROTT, DAVID E.: SPANGENBERG, ERIC R.: CZELLAR, SANDOR

CONSUMER WELL-BEING: EFFECTS OF SUBGOAL FAILURES AND GOAL IMPORTANCE - CHICAGO AMERICAN MARKETING ASSOCIATION MARCH 2014 - 118-133 PAPER

Subjects--Topical Terms:
TRANSFORMATIVE CONSUMER RESEARCH: GOAL HIERARCHY, FAILURE, CONSUMER WELL-BEING, GOAL COMMITMENT

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CONSUMER WELL-BEING: EFFECTS OF SUBGOAL FAILURES AND GOAL IMPORTANCE