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COPY ALERT: A METHOD AND METRIC TO DETECT VISUAL COPYCAT BRANDS

SATOMURA, TAKUYA: WEDEL, MICHEL: PIETERS RIK

COPY ALERT: A METHOD AND METRIC TO DETECT VISUAL COPYCAT BRANDS SATOMURA, TAKUYA - CHICAGO AMERICAN MARKETING ASSOCIATION FEBRUARY 2014 - 1-13 PAPER

Subjects--Topical Terms:
COPYCAT, BRAND CONFUSION, PACKAGING, PERCEPTUAL DECISION, IMAGE PROCESSING

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COPY ALERT: A METHOD AND METRIC TO DETECT VISUAL COPYCAT BRANDS