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UNDERSTANDING CONSUMER BEHAVIOUR WHILE PURCHASING SOFT DRINK PRODUCTS

SHAH, VIBHA

UNDERSTANDING CONSUMER BEHAVIOUR WHILE PURCHASING SOFT DRINK PRODUCTS SHAH, VIBHA - PG-12-106 2012-2014 - MUMBAI IES MANAGEMENT COLLEGE AND RESEARCH CENTRE FEBRUARY 2014 - 75 WITH CD

NAME OF THE GUIDE: PROF. AJAY KULKARNI

Subjects--Topical Terms:
CONSUMER BEHAVIOUR

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UNDERSTANDING CONSUMER BEHAVIOUR WHILE PURCHASING SOFT DRINK PRODUCTS