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STANDARDISATION AND LOCALISATION OF GLOBAL BRANDS

CHENETRA, SHINOY JOHN

STANDARDISATION AND LOCALISATION OF GLOBAL BRANDS CHENETRA, SHINOY JOHN - PG-12-108 2012-2014 - MUMBAI IES MANAGEMENT COLLEGE AND RESEARCH CENTRE FEBRUARY 2014 - 75 WITH CD

NAME OF THE GUIDE: PROF. SUHAS PAI

Subjects--Topical Terms:
BRAND MANAGEMENT

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STANDARDISATION AND LOCALISATION OF GLOBAL BRANDS