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TO STUDY ABOUT BRANDED AND GENERIC DRUGS AND FACTORS AFFECTING BRAND SUBSTITUTION

BHADOURIA, VIVEK

TO STUDY ABOUT BRANDED AND GENERIC DRUGS AND FACTORS AFFECTING BRAND SUBSTITUTION BHADOURIA, VIVEK - PM-12-01 2012-2014 - MUMBAI IES MANAGEMENT COLLEGE AND RESEARCH CENTRE FEBRUARY 2014 - 75 WITH CD

NAME OF THE GUIDE: PROF. MAHENDRA SAWANT

Subjects--Topical Terms:
BRAND GENERIC DRUGS - BRAND SUBSTITUTION

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TO STUDY ABOUT BRANDED AND GENERIC DRUGS AND FACTORS AFFECTING BRAND SUBSTITUTION