IES Management College And Research Centre

UNLEASHING CREATIVITY AND INNOVATION

BIRLA, MADAN

UNLEASHING CREATIVITY AND INNOVATION MADAN BIRLA - NEW DELHI WILEY INDIA PVT. LTD. 2014 - XVI, 158 P. HARD

Preface xi Introduction xvii Part I Creativity and Innovation: The Keys to Enterprise Growth and Career Success in the Twenty-First Century 1 Part II The Four Requirements for the Mind to Generate Creative Ideas 13 Part III Seven Unleashing Creativity Lessons from Nature for Creating the Requirements 25 Part IV The Tested and Proven Three-Step Innovation Process 99 Part V Two Leading for Innovation Lessons from Nature for Engaging Your Team in the Innovation Process 109 Closing Thoughts: MINT in Action 129 References 143 Acknowledgments 145 About the Author 147 Products and Services Available 149 Index 151

Creativity and innovation are the keys to both organizational growth and successful careers. People understand this, but they do not know how to unleash their natural creative potential. Unleashing Creativity and Innovation: Nine Lessons from Nature for Enterprise Growth and Career Success will teach people to do just that using the tested and proven materials that Madan has been using with great success in workshops and one-on-one coaching. Readers will learn the four conditions for generating creative ideas and the practical three-step innovation process. The book will be filled with lessons such as: Trust that all resources for germinating creative ideas are within you Accept the risk inherent in expressing raw creative ideas See the big picture and think clearly the mind must be undisturbed To see the big picture and think clearly the mind must be undisturbed

9788126550159


CREATIVE ABILITY IN BUSINESS
CREATIVE THINKING
NEW PRODUCT

658.4063

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