SOCIAL MEDIA MARKETING ALL-IN-ONE FOR DUMMIES
ZIMMERMAN,JAN AND NG, DEBORAH
SOCIAL MEDIA MARKETING ALL-IN-ONE FOR DUMMIES - 2nd - NEW DELHI WILEY INDIA 2013 - 770
Introduction.
Book I: The Social Media Mix.
• Making the Business Case for Social Media.
• Plotting Your Social Media Marketing Strategy.
• Managing Your Cybersocial Campaign.
• Joining the Conversation.
Book II: Cybersocial Tools.
• Discovering Helpful Tech Tools.
• Leveraging Search Engine Optimization (SEO) for Social Media.
• Using Social Bookmarks and Social News.
Book III: Blogs, Podcasts, and Vlogs.
• Developing Your Strategic Mix.
• Building Your Blog.
• Creating a Podcast.
• Producing Your Videocast.
• Measuring Blogging, Podcasting, and Vlogging Metrics.
Book IV: Twitter.
• Getting to Know Twitter.
• Communing with Like-Minded People.
• Twitter Applications and Other Delights.
• Using Twitter with Other Social Media Marketing.
• Measuring Twitter Metrics.
Book V: Facebook.
• Getting to Know Facebook.
• Getting Around on Facebook.
• Using Facebook Features.
• Analyzing Facebook Metrics.
Book VI: LinkedIn.
• Getting Started with LinkedIn.
• LinkedIn Nuts and Bolts.
• Maximizing LinkedIn.
• Measuring Your Results.
Book VII: Other Social Media Marketing Sites.
• Weighing the Business Benefi ts of Minor Social Sites.
• Ning.
• MySpace.
• Flickr.
• Maximizing Stratifi ed Social Communities.
Book VIII: Measuring Your Results; Building on Your Success.
• Delving into Data.
• Comparing Metrics from Different Marketing Techniques.
• Tallying the Bottom Line.
• Making Decisions by the Numbers.
• Multiplying Your Impact.
• Staying Ahead of the Curve.
Index
Social media continues to evolve at breakneck speed, and the savvy marketer needs to keep up. This bestselling guide to social media marketing has been completely updated to cover the newest vehicles, including Groupon and Rue La La, location-based services like Foursquare, and new social networking sites like Google+ and Pinterest. Checklists, case studies, and examples will help you decide the best places to spend your marketing dollars, and you'll learn about valuable social media tools and analytics methods that can help you assess the success of your efforts.
A completely updated, all-in-one guide to social media marketing, a valuable way for businesses to reach current and new customers, assist customers with problems, and complete transactions
Covers the latest sites and location-based services including Groupon, Rue La La, Foursquare, Google+, Pinterest, and more
Minibooks examine the social media mix; tools and techniques; using content to grow your brand; Twitter, Facebook, Pinterest, and Google+ marketing; other sites; and how to measure results and build on success
The perfect guidebook for the social media strategist, website manager, marketer, publicist, or anyone in charge of implementing and managing an organization's social media strategy
Social Media Marketing All-in-One For Dummies, 2nd Edition helps you get the most from every minute and dollar you spend on marketing.
978-81-265-3910-9
SOCIAL MEDIA E-MARKETING
658.8(EM)
SOCIAL MEDIA MARKETING ALL-IN-ONE FOR DUMMIES - 2nd - NEW DELHI WILEY INDIA 2013 - 770
Introduction.
Book I: The Social Media Mix.
• Making the Business Case for Social Media.
• Plotting Your Social Media Marketing Strategy.
• Managing Your Cybersocial Campaign.
• Joining the Conversation.
Book II: Cybersocial Tools.
• Discovering Helpful Tech Tools.
• Leveraging Search Engine Optimization (SEO) for Social Media.
• Using Social Bookmarks and Social News.
Book III: Blogs, Podcasts, and Vlogs.
• Developing Your Strategic Mix.
• Building Your Blog.
• Creating a Podcast.
• Producing Your Videocast.
• Measuring Blogging, Podcasting, and Vlogging Metrics.
Book IV: Twitter.
• Getting to Know Twitter.
• Communing with Like-Minded People.
• Twitter Applications and Other Delights.
• Using Twitter with Other Social Media Marketing.
• Measuring Twitter Metrics.
Book V: Facebook.
• Getting to Know Facebook.
• Getting Around on Facebook.
• Using Facebook Features.
• Analyzing Facebook Metrics.
Book VI: LinkedIn.
• Getting Started with LinkedIn.
• LinkedIn Nuts and Bolts.
• Maximizing LinkedIn.
• Measuring Your Results.
Book VII: Other Social Media Marketing Sites.
• Weighing the Business Benefi ts of Minor Social Sites.
• Ning.
• MySpace.
• Flickr.
• Maximizing Stratifi ed Social Communities.
Book VIII: Measuring Your Results; Building on Your Success.
• Delving into Data.
• Comparing Metrics from Different Marketing Techniques.
• Tallying the Bottom Line.
• Making Decisions by the Numbers.
• Multiplying Your Impact.
• Staying Ahead of the Curve.
Index
Social media continues to evolve at breakneck speed, and the savvy marketer needs to keep up. This bestselling guide to social media marketing has been completely updated to cover the newest vehicles, including Groupon and Rue La La, location-based services like Foursquare, and new social networking sites like Google+ and Pinterest. Checklists, case studies, and examples will help you decide the best places to spend your marketing dollars, and you'll learn about valuable social media tools and analytics methods that can help you assess the success of your efforts.
A completely updated, all-in-one guide to social media marketing, a valuable way for businesses to reach current and new customers, assist customers with problems, and complete transactions
Covers the latest sites and location-based services including Groupon, Rue La La, Foursquare, Google+, Pinterest, and more
Minibooks examine the social media mix; tools and techniques; using content to grow your brand; Twitter, Facebook, Pinterest, and Google+ marketing; other sites; and how to measure results and build on success
The perfect guidebook for the social media strategist, website manager, marketer, publicist, or anyone in charge of implementing and managing an organization's social media strategy
Social Media Marketing All-in-One For Dummies, 2nd Edition helps you get the most from every minute and dollar you spend on marketing.
978-81-265-3910-9
SOCIAL MEDIA E-MARKETING
658.8(EM)