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RAMAN, MEENAKSHI

BUSINESS COMMUNICATION MEENAKSHI RAMAN - 2 - NEW DELHI OXFORD UNIVERSITY PRESS 2012 - 672 P. CD

PART I UNDERSTANDING BUSINESS COMMUNICATION
1. Nature and Scope of Communication
2. Non-verbal Communication
3. Cross-cultural Communication
4. Technology-enabled Business Communication
PART II WRITING BUSINESS MESSAGES AND DOCUMENTS
5. Business Writing
6. Business Correspondence
7. Instructions
8. Business Reports and Proposals
9. Careers and Résumés
PART III DEVELOPING ORAL COMMUNICATION SKILLS FOR BUSINESS
10. Effective Listening
11. Business Presentations and Public Speaking
12. Conversations
13. Interviews
14. Meetings and Conferences
15. Group Discussions and Team Presentations
16. Team Briefing
PART IV UNDERSTANDING SPECIFIC COMMUNICATION NEEDS
17. Communication across Functional
18. Corporate Communication
19. Persuasive Strategies in Business Communication
20. Ethics in Business Communication
21. Business Communication Aids


The second edition of Business Communication is a comprehensive textbook specially designed to meet the needs of management students. The text material has been restructured to provide a more balanced and exhaustive coverage of the subject and give an in-depth coverage of the core components of business communication.

The book is now divided into four parts comprising 21 chapters. Beginning with an introduction to the principles of business communication in the first part, it goes on to discuss the written aspects in the second part. While the third part concentrates on developing oral skills for business, the fourth part analyses specific communication needs.


ISBN: 9780198077053

Subjects--Topical Terms:
BUSINESS COMMUNICATION

Dewey Class. No.: 651.7