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LISTENING IN ON SOCIAL MEDIA: A JOINT MODEL OF SENTIMENT AND VENUE FORMAT CHOICE

SCHWEIDEL, DAVID A.: MOE, WENDY W.

LISTENING IN ON SOCIAL MEDIA: A JOINT MODEL OF SENTIMENT AND VENUE FORMAT CHOICE SCHWEIDEL, DAVID A. - CHICAGO AMERICAN MARKETING ASSOCIATION AUGUST 2014 - 387-402

Subjects--Topical Terms:
SOCIAL MEDIA

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LISTENING IN ON SOCIAL MEDIA: A JOINT MODEL OF SENTIMENT AND VENUE FORMAT CHOICE