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CUSTOMER SERVICE AND CUSTOMER RETENTION IN GHANA'S BANKING SECTOR : THE CASE OF SG SSB BANK (SOCIETE GENERALE, GHANA)

DZOGBENUKU, ROBERT K.: AHIABOR, GODSON K.: AMOAKO, GEORGE K

CUSTOMER SERVICE AND CUSTOMER RETENTION IN GHANA'S BANKING SECTOR : THE CASE OF SG SSB BANK (SOCIETE GENERALE, GHANA) DZOGBENUKU, ROBERT K. - NEW DELHI MRS. SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., JANUARY 2014 - 33-43

Subjects--Topical Terms:
CUSTOMER SERVICE, CUSTOMER RETENTION, SERVICE QUALITY, CUSTOMER LOYALTY, BANKING

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CUSTOMER SERVICE AND CUSTOMER RETENTION IN GHANA'S BANKING SECTOR : THE CASE OF SG SSB BANK (SOCIETE GENERALE, GHANA)