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AN EMPIRICAL STUDY ON POLITICAL COMMUNICATION IN THE DIGITAL AGE

SANTEKELLUR, VADIRAJ JAGANNATHARAO: HOSAMANI, A.P.: SINGH, ANAND

AN EMPIRICAL STUDY ON POLITICAL COMMUNICATION IN THE DIGITAL AGE SANTEKELLUR, VADIRAJ JAGANNATHARAO: HOSAMANI A.P.: SINGH, ANAND - NEW DELHI MRS. SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., FEBRUARY 2014 - 26-36

Subjects--Topical Terms:
CUSTOMER ENGAGEMENT, POLITICAL ADVERTISING, SOCIAL MEDIA MARKETING, DIGITAL MEDIA

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AN EMPIRICAL STUDY ON POLITICAL COMMUNICATION IN THE DIGITAL AGE