CHALLENGING THE FEMALE STEREOTYPES IN INDIAN TELEVISION ADVERTISEMENTS: THE WOMEN CONSUMERS' PERSPECTIVES
RAYCHAUDHURI, P.S.
CHALLENGING THE FEMALE STEREOTYPES IN INDIAN TELEVISION ADVERTISEMENTS: THE WOMEN CONSUMERS' PERSPECTIVES RAYCHAUDHURI, P.S. - NEW DELHI SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) MAY 2014 - 30-43
TELEVISION ADVERTISEMENTS, ROLE STEREOTYPES, FEMALE ROLE PORTRAYAL, CONSUMERS, FAIRNESS, PURCHASE INTENTION
CHALLENGING THE FEMALE STEREOTYPES IN INDIAN TELEVISION ADVERTISEMENTS: THE WOMEN CONSUMERS' PERSPECTIVES RAYCHAUDHURI, P.S. - NEW DELHI SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) MAY 2014 - 30-43
TELEVISION ADVERTISEMENTS, ROLE STEREOTYPES, FEMALE ROLE PORTRAYAL, CONSUMERS, FAIRNESS, PURCHASE INTENTION