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PRODUCT PLACEMENT EFFECTIVENESS IN A BOLLYWOOD MOVIE WITH DEBUTANT ACTORS: A CASE STUDY

SHARMA, SNEHA: CHADHA, SURESH K: GOYAL, B.B.

PRODUCT PLACEMENT EFFECTIVENESS IN A BOLLYWOOD MOVIE WITH DEBUTANT ACTORS: A CASE STUDY SHARMA, SNEHA - NEW DELHI SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., NOVEMBER 2014 - 22-35

Subjects--Topical Terms:
PRODUCT PLACEMENT EFFECTIVENESS, MCNEMAR TEST, IMPLICIT AND EXPLICIT MEMORY, DEBUTANT ACTOR

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PRODUCT PLACEMENT EFFECTIVENESS IN A BOLLYWOOD MOVIE WITH DEBUTANT ACTORS: A CASE STUDY