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MALL PATRONAGE BEHAVIOR : UNDERSTANDING THE INTER-LINKAGES BETWEEN SHOPPING MOTIVES, SHOPPER DEMOGRAPHICS, AND SHOPPING BEHAVIOUR

YADAV, SUMAN: SIRAJ, SADAF

MALL PATRONAGE BEHAVIOR : UNDERSTANDING THE INTER-LINKAGES BETWEEN SHOPPING MOTIVES, SHOPPER DEMOGRAPHICS, AND SHOPPING BEHAVIOUR YADAV, SUMAN - 36-48

Subjects--Topical Terms:
SHOPPING MALL, PATRONAGE BEHAVIOR, SHOPPING MOTIVES, SHOPPING BEHAVIOR, HEDONIC AND UTILITY MOTIVES

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MALL PATRONAGE BEHAVIOR : UNDERSTANDING THE INTER-LINKAGES BETWEEN SHOPPING MOTIVES, SHOPPER DEMOGRAPHICS, AND SHOPPING BEHAVIOUR