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NATURE AND ROLE OF QUALITATIVE MARKET RESEARCH : AN ALTERNATIVE OR A COMPLEMENTARY APPROACH ?

BATRA, ANKITA

NATURE AND ROLE OF QUALITATIVE MARKET RESEARCH : AN ALTERNATIVE OR A COMPLEMENTARY APPROACH ? BATRA, ANKITA - NEW DELHI SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., NOVEMBER 2014

Subjects--Topical Terms:
MARKET RESEARCH PROCESSES, QUALITATIVE MARKET RESEARCH, QUANTITATIVE MARKET RESEARCH, TRIANGULATION

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NATURE AND ROLE OF QUALITATIVE MARKET RESEARCH : AN ALTERNATIVE OR A COMPLEMENTARY APPROACH ?