IES Management College And Research Centre

Business Upgrade

Cordock, Richard Parkes

Business Upgrade 21 Days To Regnite The Entrepreneurial Spirit In You And Your Team Cordock, Richard - New Delhi Wiley India Pvt Ltd. 2007 - XVII, 189

Product Description
From the Inside Flap
If you believe one person can make a difference, shouldn t that one person be you?
Whilst some companies are able to stay close to their entrepreneurial roots, most do not. This is a major challenge as it is invariably those entrepreneurial beginnings that make a business great in the first place. Too often they are lost in the mire of corporate inefficiency. Passion is swapped for process. Systems replace energy and ideas. Complacency wins over competence. Businesses begin to stagnate and wonder why. What businesses must learn to do is stay as close as possible to the fundamental set of ideas that first made them successful.

Richard Parkes Cordock s first boo, Millionaire Upgrade introduced the I BELIEVE model to those ready to learn the secrets of being a successful entrepreneur. Now in the follow–up story we see how corporations and businesses of all sizes simply cannot afford to disregard the principles of great entrepreneurship if they want their company to sustain growth and success.

Join Lucy as she begins her voyage of discovery through the apathy of Amroze Technology and beings the process of re–igniting the entrepreneurial fire that is threatening to burn itself out. Could this be your business? If so, it s time to do something about it!

From the Back Cover
Entrepreneurship is not just for start–ups.
Recently hand picked by the new CEO, Lucy has 21 days to identify why the international technology company she works for is underperforming. Mentored by Tom, an experienced entrepreneur, Lucy is reminded of the entrepreneurial principles which made her company great in the first place.

Taking the core entrepreneurial messages of bestseller Millionaire Upgrade and turning them into a guide to corporate success, Business Upgrade introduced the concepts of:

I BELIEVE (the leader)
WE BELIEVE (the team)
THEY BELIEVE (the customer)
You ll discover how and why entrepreneurs consistently achieve results against all odds and learn that the only way to stay ahead of your competition is through entrepreneurial thinking, innovation and change

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Team Spirit, Team Building

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