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Besanko, David

Economics of Strategy David Basnko, David Dranove , Mark Shanely and scott Schaefer - 3rd - New Delhi Wiley India Pvt Ltd. 2003 - 632 p. Paper

Introduction: Strategy and Economics.


Primer: Economic Concepts for Strategy.


PART ONE: FIRM BOUNDARIES.


1. The Evolution of the Modern Firm.


2. The Horizontal Boundaries of the Firm: Economies of Scale and Scope.


3. The Vertical Boundaries of the Firm.


4. The Transactions Costs of Market Exchange.


5. Organizing Vertical Boundaries: Vertical Integration and Its Alternatives .


6 Diversification.


PART TWO: MARKET AND COMPETETIVE ANALYSIS.


7. Competitors and Competition.


8. Strategic Commitment.


9. The Dynamics of Pricing Rivalry.


10. Entry and Exit.


11. Industry Analysis.


PART THREE: STRATEGIC POSITION AND DYNAMICS.


12. Strategic Positioning for Competitive Advantage.


13. Sustaining Competitive Advantage.


14. The Origins of Competitive Advantage: Innovation, Evolution, and Environment.


PART FOUR: INTERNAL ORGANIZATION.


15. Incentives and Agency.


16. Strategy and Structure.


17. Power and Culture.


18. Strategy and the General Manager.


Glossary.


Ind ex._


ISBN: 981253069X

Subjects--Topical Terms:
Strategic planning--Economic aspects.
Managerial economics.

Dewey Class. No.: 658.4012