Business Research Methods
Murthy, S N and Bhojanna, U
Business Research Methods Murthy, S.N. - 3rd - New Delhi Excel Books 2013 - 512
Business research methods will serve as a text book on marketing research for students pursuing courses in management and commerce The main focus is on the Indian context Various analytical tools used in research methods are given along with exhaustive coverage and illustrations Assignments are included in various chapters to help in acquiring in-depth subject knowledge and application orientation The book contains 7 sections divided into 23 chapters Case studies are included which will help to develop analytical skills SPSS application has been described wherever necessary The book can be of great help to MBA PGDBM MMS BBA and Commerce students 358 pp. Bookseller Inventory # 92598
9788174468208
Business Research Methods
/ MUR
Business Research Methods Murthy, S.N. - 3rd - New Delhi Excel Books 2013 - 512
Business research methods will serve as a text book on marketing research for students pursuing courses in management and commerce The main focus is on the Indian context Various analytical tools used in research methods are given along with exhaustive coverage and illustrations Assignments are included in various chapters to help in acquiring in-depth subject knowledge and application orientation The book contains 7 sections divided into 23 chapters Case studies are included which will help to develop analytical skills SPSS application has been described wherever necessary The book can be of great help to MBA PGDBM MMS BBA and Commerce students 358 pp. Bookseller Inventory # 92598
9788174468208
Business Research Methods
/ MUR