IES Management College And Research Centre

Becoming Steve Jobs :

Schlender, Brent

Becoming Steve Jobs : the evolution of a reckless upstart into a visionary leader Brent Schlender and Rick Tetzeli - New York Crown Business, 2015 - viii, 447 pages Hard

Steve Jobs in the Garden of Allah --
"I didn't want to be a businessman" --
Breakthrough and breakdown --
What's next? --
A side bet --
Bill Gates pays a visit --Luck --
Bozos, bastards, and keepers --
Maybe they had to be crazy --
Following your nose --
Do your level best --
Two decisions --
Stanford --
A safe haven for Pixar --
The whole widget --
Blind spots, grudges, and sharp elbows --
"Just tell them I'm being an asshole."


Based on the popular cover story about Steve Jobs in Fast Company in May 2012, this is the behind the scenes account of how Steve Jobs arguably became the most famous and visionary CEO in history. Journalist Brent Schlender and editor Rick Tetzeli have interviewed friends, industry insiders, and the people who knew Jobs best throughout his evolution as a CEO and leader. In addition Schlender, who knew Jobs personally for 25 years, has over 100 hours of interview tapes with Jobs to draw on, many hours of which have never before been transcribed.

9781444761986


Jobs, Steve,


Apple Computer, Inc-- Management.


Entrepreneureship

658.4092

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