Global business
Peng, Mike W.
Global business Mike W. Peng and Deepak Srivastava - 2011 Cangage Learning 2011 - xvi, 545 p. Paper
* Part I: Laying Foundation
1. Globalizing Business
2. Understanding Politics, Laws and Economics
3. Emphasizing Cultures, Ethics, and Norms
4. Leveraging Capabilities Globally
* Part II: Acquiring Tools
5. Trading Across Borders
6. Investing Abroad Directly
7. Dealing with Foreign Exchange
8. Global and Regional Integration
* Part III: Strategizing around the Globe
9. Entering Foreign Markets
10. Entrepreneurial Firm
11. Alliances and Acquisitions
12. Managing Competitive Dynamics
13. Strategy and Structure
* Part IV: Building Functional Excellence
14. Human Resource Management
15. Marketing and Supply Chain Management
16. Governing the Corporation
17. Corporate Social Responsibility
* Integrative Cases
* Glossary
* Index
* Credits
Designed for postgraduate students pursuing studies in business administration and international business, the book Global Business presents a contextually relevant text that takes into account the scope and needs of the Indian curricula. Supplemented with examples and cases from Indian business environment, such as LIC's entry into Islamic insurance market and globalization of the Indian pharmaceutical industry, the book covers a variety of issues pertaining to the present Indian business environment. Presenting several international business topics in a clear, conversational style, the book provides greater continuity in the learning process. Topics discussed include leveraging resources and capabilities global entrepreneurship managing global competitive dynamics diversifying, acquiring, and restructuring across borders and managing corporate social responsibility. The book presents a unified framework that integrates all the chapters and answers the question "What determines the success and failure of firms around the globe?".
9788131514443
International business enterprises
International trade.
International economic relations.
658.049
Global business Mike W. Peng and Deepak Srivastava - 2011 Cangage Learning 2011 - xvi, 545 p. Paper
* Part I: Laying Foundation
1. Globalizing Business
2. Understanding Politics, Laws and Economics
3. Emphasizing Cultures, Ethics, and Norms
4. Leveraging Capabilities Globally
* Part II: Acquiring Tools
5. Trading Across Borders
6. Investing Abroad Directly
7. Dealing with Foreign Exchange
8. Global and Regional Integration
* Part III: Strategizing around the Globe
9. Entering Foreign Markets
10. Entrepreneurial Firm
11. Alliances and Acquisitions
12. Managing Competitive Dynamics
13. Strategy and Structure
* Part IV: Building Functional Excellence
14. Human Resource Management
15. Marketing and Supply Chain Management
16. Governing the Corporation
17. Corporate Social Responsibility
* Integrative Cases
* Glossary
* Index
* Credits
Designed for postgraduate students pursuing studies in business administration and international business, the book Global Business presents a contextually relevant text that takes into account the scope and needs of the Indian curricula. Supplemented with examples and cases from Indian business environment, such as LIC's entry into Islamic insurance market and globalization of the Indian pharmaceutical industry, the book covers a variety of issues pertaining to the present Indian business environment. Presenting several international business topics in a clear, conversational style, the book provides greater continuity in the learning process. Topics discussed include leveraging resources and capabilities global entrepreneurship managing global competitive dynamics diversifying, acquiring, and restructuring across borders and managing corporate social responsibility. The book presents a unified framework that integrates all the chapters and answers the question "What determines the success and failure of firms around the globe?".
9788131514443
International business enterprises
International trade.
International economic relations.
658.049