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A COMPARATIVE STUDY ON MARKETING STRATEGIES OF M.N.C AND INDIAN PHARMACEUTICAL COMPANIES

TRIPATHI, SIDDHARTHA

A COMPARATIVE STUDY ON MARKETING STRATEGIES OF M.N.C AND INDIAN PHARMACEUTICAL COMPANIES TRIPATHI, SIDDHARTHA - PM-13-18 2013-2015 - MUMBAI IES'S MANAGEMENT COLLEGE AND RESEARCH CENTRE APRIL 2015 - 75 WITH CD

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COMPARATIVE STUDY ON MARKETING STRATEGIES OF M.N.C AND INDIAN PHARMA COMPANIES

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A COMPARATIVE STUDY ON MARKETING STRATEGIES OF M.N.C AND INDIAN PHARMACEUTICAL COMPANIES