IES Management College And Research Centre

CORPORATE SOCIAL RESPONSIBILITY: CONTRIBUTION OF THE AUTOMOBILE GIANTS TO THE SOCIAL CAUSE

VYAS, ADITI

CORPORATE SOCIAL RESPONSIBILITY: CONTRIBUTION OF THE AUTOMOBILE GIANTS TO THE SOCIAL CAUSE VYAS, ADITI - NEW DELHI PRINT PUBLICATIONS PVT. LTD., OCTOBER 2015 - 259-266

CORPORATE SOCIAL RESPONSIBILITY (CSR) IS ONE OF THE MOST ESSENTIAL SUBJECTS IN THE CORPORATE SECTOR. THE RESPONSIBILITIES TAKEN UP BY CORPORATE ORGANIZATIONS IN THE SOCIAL ARENA SHOW THEIR CONTRIBUTION IN VARIOUS DOMAINS FOR THE OVERALL WELFARE OF THE SOCIETY AND ENVIRONMENT. ALL CORPORATE COMPANIES INVEST A PART OF THEIR PROFITS TO SOCIAL CAUSES WHICHBRING ABOUT IMPROVEMENT IN THE SOCIETY AND CONSTRIBUTE TO THE LIVELIHOOD COMPONENT. THE RESPONSIBILITIES RANGING FROM EDUCATION, PROTECTION OF ENVIRONMENT, PROVISION OF MEDICAL FACILITIES, ETC., MAKE ORGANIZATIONS AWARE ABOUT THEIR ACCOUNTABILITY AND CONTRIBUTION FOR THE SOCIETY THEY OPERATE INWHERE THEY CAN RENDER A HELPING HAND AND FULFILL THEIR RESPONSIBILITY. THIS PAPER AIMS TO STUDY THE CSR ACTIVITIES AS PRACTISED BY MAJOR AUTOMOBILE GIANTS. THE LITERATURE REVIEW PRESENTS A PICTURE OF THE CORPORATE SOCIAL RESPONSIBILITY IN THE AUTOMOBILE SECTOR. THIS PAPER DISCUSSESWHICH CSR ACTIVITIES THE COMPANIES ARE ENGAGING IN WHICH ARE THERBY BRINGING A SUBSTAINTIAL POSITIVE CHANGE IN THE COMMUNITY AND TO THE ENVIRONMENT.


CSR: CONTRIBUTION OF AUTOMOBILE GIANTS TO THE SOCIAL CAUSE

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