IES Management College And Research Centre

MARKETING AS A STRATEGIC TOOL IN VETERINARY CLINICS OF SMALL ANIMALS

SOARES, JOSE ANTONIO

MARKETING AS A STRATEGIC TOOL IN VETERINARY CLINICS OF SMALL ANIMALS SOARES, JOSE ANTONIO - NEW DELHI MR. SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., DECEMBER 2015 - 24-31

THIS SURVEY WAS CONDUCTED FROM OCTOBER 2012 TO JULY 2013 IN ORDER TO HIGHLIGHTS THE ROLE OF MARKETING AS A STRATEGIC TOOL USED TO LEVERAGE BUSINESS IN THE VETERINARY FIELD THAT CAN MAKE A DIFFERENCE IN CUSTOMER LOYALTY. GOOD SERVICES IN THIS SEGMENT STRENGHTEN THE IMAGE OF BOTH THE PROFESSIONAL AND THE COMPANY IN SUCH A COMPETITIVE MARKET NOWADAYS. INITIAL SERVICE, TECHNICAL SUPPORT, AND POST CUSTOMER SERVICE STRENGTHEN THE BOND OF CLIENT-SERVICE PROVIDER THAT FORMS LASTING PARTNERSHIPS AND DISSEMINATES FREE OF CHARGE, THROUGH WORD OF MOUTH, THE ACTIVITIES OFFERED AND THE WAY THEY ARE PROVIDED WHEN THE QUALITY IS GOOD AND EXCEEDS EXPECTATIONS OF CUSTOMERS.


VETERINARY MARKETING, SMALL BUSINESS MARKETING, ENTREPRENEURSHIP

Circulation Timings: Monday to Saturday: 8:30 AM to 9:30 PM | Sundays/Bank Holiday during Examination Period: 10:00 AM to 6:00 PM