Consumer Behaviour :
Mittal, Ramesh
Consumer Behaviour : text and cases Mittal, Ramesh - Delhi Wisdom Publication 2014 - 394 p. paper
ndia is one of the emerging markets that pose a unique set of challenges to marketers. The importance of the context and the usefulness of concepts in the Indian context is the core proposition of Consumer Behaviour and Branding: Concepts, Readings an
978-93-81505-83-0
Consumer Behaviour
658.8342 / Mit
Consumer Behaviour : text and cases Mittal, Ramesh - Delhi Wisdom Publication 2014 - 394 p. paper
ndia is one of the emerging markets that pose a unique set of challenges to marketers. The importance of the context and the usefulness of concepts in the Indian context is the core proposition of Consumer Behaviour and Branding: Concepts, Readings an
978-93-81505-83-0
Consumer Behaviour
658.8342 / Mit