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A Study of Brand Valuation Methodologies Adopted by Various Companies

Sawant, Madhur

A Study of Brand Valuation Methodologies Adopted by Various Companies Sawant, Madhur - M-13-43 2013-2015 - Mumbai IES's Management College and Research Centre April 2015 - 75 With CD

Name of the Guide: Prof. Suchismita Sengupta

Subjects--Topical Terms:
Brand Valuation

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IES Management College And Research Centre

A Study of Brand Valuation Methodologies Adopted by Various Companies