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Brand Portfolio Management with Special Reference to FMCG Industry

Krishnamoorthy, Nirmit

Brand Portfolio Management with Special Reference to FMCG Industry Krishnamoorthy, Nirmit - PG-13-15 2013-2015 - Mumbai IES's Management College and Research Centre April 2015 - 75 With CD

Name of the Guide: Prof. Vijay Bhangale

Subjects--Topical Terms:
Brand Portfolio Management

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Brand Portfolio Management with Special Reference to FMCG Industry