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A Study on Movie Promotion Strategies undertaken by Production Houses in Bollywood

Gandhi, Ankeet

A Study on Movie Promotion Strategies undertaken by Production Houses in Bollywood Gandhi, Ankeet - PG-13-19 2013-2015 - Mumbai IES's Management College and Research Centre April 2015 - 75 With CD

Name of the Guide: Prof. Vijay Bhangale

Subjects--Topical Terms:
Marketing Strategy

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IES Management College And Research Centre

A Study on Movie Promotion Strategies undertaken by Production Houses in Bollywood