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Effectiveness of Cartoon Character's in Creating Brand Preferences among Kids

Malve, Mitali

Effectiveness of Cartoon Character's in Creating Brand Preferences among Kids Malve, Mitali - PG-13-29 2013-2015 - Mumbai IES's Management College and Research Centre April 2015 - 75 With CD

Name of the Guide: Prof. Ritu Sinha

Subjects--Topical Terms:
Brand Management

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IES Management College And Research Centre

Effectiveness of Cartoon Character's in Creating Brand Preferences among Kids