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A Study on understand the Influence of Sensory Marketing on Consumer Behaviour

Goradia, Priyam

A Study on understand the Influence of Sensory Marketing on Consumer Behaviour Goradia, Priyam - Mumbai IES's Management College and Research Centre April 2015 - 75 With CD

Name of the Guide: Prof. Siddharth Dabholkar

Subjects--Topical Terms:
Consumer Behaviour

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IES Management College And Research Centre

A Study on understand the Influence of Sensory Marketing on Consumer Behaviour