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A Study on Micromax Brand Building Strategies

Lavekar, Milind

A Study on Micromax Brand Building Strategies Lavekar, Milind - PG-13-45 2013-2015 - Mumbai IES's Management College and Research Centre April 2015 - 75 With CD

Name of the Guide: Siddharth Dabholkar

Subjects--Topical Terms:
Brand Building Strategy

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IES Management College And Research Centre

A Study on Micromax Brand Building Strategies