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A Study on the Impact of Celebrity Endorsement in FMCG Sector

Gandhi, Angali

A Study on the Impact of Celebrity Endorsement in FMCG Sector Gandhi, Angali - PG-13-56 2013-2015 - Mumbai IES's Management College and Research April 2015 - 75 With CD

Name of the Guide: Prof. Dr. Minu Mehta

Subjects--Topical Terms:
Celebrity Endorsements

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IES Management College And Research Centre

A Study on the Impact of Celebrity Endorsement in FMCG Sector