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A Study on the Impact of Sensory Branding in Engaging Customers through the use of Sensory Stimuli

Tinwala, Fatema

A Study on the Impact of Sensory Branding in Engaging Customers through the use of Sensory Stimuli Tinwala, Fatema - PG-13-64 2013-2015 - Mumbai IES's Management College and Research Centre April 2015 - 75 With CD

Name of the Guide: Prof. Ritu Sinha

Subjects--Topical Terms:
Brand Management

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IES Management College And Research Centre

A Study on the Impact of Sensory Branding in Engaging Customers through the use of Sensory Stimuli