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Comparative Analysis of Marketing Strategies of Zara and UCB in India

Subramanian, Manasvita

Comparative Analysis of Marketing Strategies of Zara and UCB in India Subramanian, Manasvita - PG-13-85 2013-2015 - Mumbai IES's Management College and Research Centre April 2015 - 75 With CD

Name of the Guide: Prof. Dr. Beena Tripathi

Subjects--Topical Terms:
Marketing Strategy

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IES Management College And Research Centre

Comparative Analysis of Marketing Strategies of Zara and UCB in India