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A study on the role of mobile apps on consumer behavior

Shah, Shruti

A study on the role of mobile apps on consumer behavior Shah, Shruti - M-13-60 2013-2015 - Mumbai IES's Management College and Research Centre April 2015 - 75 With CD

Name of the Guide: Prof. Mohan Rao

Subjects--Topical Terms:
Consumer behavior

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IES Management College And Research Centre

A study on the role of mobile apps on consumer behavior