IES Management College And Research Centre

A Study on the Effect of Brand Elements on Consumers in the Indian Soft Drink Market

Kumta, Nirmit

A Study on the Effect of Brand Elements on Consumers in the Indian Soft Drink Market Kumta, Nirmit - PG-14-29 2014-2016 - Mumbai IES's Management College and Research Centre April 2016 - 75 With CD

Name of the Guide: Prof. Suhas Pai


Consumer Behaviour

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