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A Study on Customer Engagement: Exploring the Customer Relationship Beyond Purchase

Mehta, Pooja

A Study on Customer Engagement: Exploring the Customer Relationship Beyond Purchase Mehta, Pooja - PG-14-35 2014-2016 - Mumbai IES's Management College and Research Centre April 2016 - 75 With CD

Name of the Faculty: Prof. Ritu Sinha

Subjects--Topical Terms:
Consumer Behaviour

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IES Management College And Research Centre

A Study on Customer Engagement: Exploring the Customer Relationship Beyond Purchase