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Impact of Experiential Marketing on Consumers Buying Behaviour

Fernandes, Jason

Impact of Experiential Marketing on Consumers Buying Behaviour Fernandes, Jason - PG-14-72 2014-2016 - Mumbai IES's Management College and Research Centre April 2016 - 75 With CD

Name of the Guide: Prof. Suhas Pai

Subjects--Topical Terms:
Experiential Marketing

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IES Management College And Research Centre

Impact of Experiential Marketing on Consumers Buying Behaviour